Sales leadership for predictable growth
Designed for the moments when inconsistent qualification, noisy pipelines, and unreliable forecasts are putting growth and credibility at risk.
What this service helps you achieve
Because missed quarters and noisy pipelines aren’t a data problem — they’re a judgment problem.
Forecasts: More predictable, trustworthy revenue forecasts across regions and teams.
Pipeline: Cleaner pipelines and stronger qualification, so the team spends time on opportunities that can actually close.
Delegation: Frontline managers who run disciplined deal and pipeline reviews and coach, rather than simply inspect.
Incentives: Incentives, territories, and GTM motions that line up with how you really want to grow — including healthier net revenue retention.
How it works
1
Understand your commercial engine
We start by understanding how your commercial engine runs — your markets, segments, sales motions, and the rhythms you already have in place for pipeline, forecasting, and leadership.
2
Clarify where support is needed
Together we pinpoint where you most need support: qualification rigor, forecast predictability, frontline manager capability, incentive design, GTM alignment, or customer lifecycle performance.
3
Embed disciplined operating rhythms
We build a steady advisory cadence with your sales leader and work closely with frontline managers. Using real pipeline data and live deals, we strengthen MEDDIC habits, sharpen reviews, and tighten forecast calls, QBRs, and 1:1s. Rebecca can also join key meetings to coach in the moment and elevate performance fast.
4
Adjust incentives and GTM where it matters
Over time, we layer in pragmatic adjustments to incentives, territories, and GTM focus where they materially affect growth. Instead of long strategy decks, you get clear recommendations, simple operating tools, and an experienced partner who stays close enough to your world to help you embed new disciplines, not just agree them in theory.
5
Provide an ongoing strategic backbone
The advisory becomes an ongoing strategic backbone for your commercial organization: fewer one-off diagnostics, more predictable revenue performance built on leadership discipline, clearer judgment, and a stronger whole-system view of growth.
Typical use cases
If these stories resonate with where you are now, it may be the right moment to explore support. Start a conversation about coaching and explore what could shift in your leadership, team, and organization. Get in touch
What clients say
Working with Rebecca was a turning point in my journey from the corporate world to entrepreneurship. Her ability to draw on decades of business experience and apply those principles to the snack food sector was invaluable. With her guidance, Snack Fresh Canada not only built a strong foundation but also secured large customers that accelerated our growth.
— Fenil, Snack Fresh
Rebecca transformed my approach to senior leadership. My background in coaching and psychology trained me to spot tactics, and Rebecca is one of the few executive coaches who can genuinely challenge me. Her high-growth experience and remarkable accuracy helped me navigate leading a large global team with practical, adaptable guidance.
— Alistair, Enable
FAQ
What aspects of sales strategy can you support?
This advisory is for commercial leaders who want cleaner judgment under pressure, not just cleaner dashboards. It focuses on practical, execution-linked areas: segmentation and coverage, territory design, incentive alignment, pipeline and forecast rhythms, and customer lifecycle dynamics that influence net revenue retention.
We’ll look at how you sell today, what’s changing, and what needs to shift in your operating model. Where a heavier strategy project is needed, Rebecca can help clarify the brief and act as a sharp, independent sounding board alongside other partners.
How does the engagement typically run?
Most engagements begin with a short discovery phase to understand your context — business model, growth plans, team structure, key metrics, and operating rhythms.
From there, we agree on a clear focus and cadence, commonly a mix of regular advisory sessions with the CRO or Head of Sales, plus periodic work with frontline managers and participation in selected forecast calls or QBRs. The work typically runs over several months so there’s enough time to embed new habits and see the impact in your numbers.
Do you provide hands-on sales training?
This is not large-scale, generic sales training for whole teams. The emphasis is on strengthening leadership discipline and manager capability, using real deals and real pipelines as the classroom.
Where helpful, Rebecca can run focused working sessions on topics like MEDDIC, deal reviews, or pipeline hygiene — always in service of building sustainable habits in your leaders and managers, rather than one-off training events.
Is this advisory right for our stage and size of business?
This work is best suited to growing, technology-enabled businesses where sales and customer revenue are material levers.
If revenue relies on humans making judgment calls under pressure, this advisory is likely relevant. You don’t need a huge sales organisation, but you do need enough complexity that qualification, pipeline health, incentives, and GTM alignment materially affect outcomes.
If you’re unsure, a short conversation will quickly clarify whether you’ll get meaningful value now or whether it makes more sense to revisit at a later stage.